Geng Xiangxin on Emerging Publishing: On-Demand Publishing Represents a Return to the Essence of Publishing
Release date:
2022-05-24 10:23
During our interview with Geng Xiangxin, Editor-in-Chief of Zhongyuan Dadi Media Co., Ltd., on the topic of emerging publishing, he outlined how the industry’s production and sales model has evolved—from on-demand to mass‑production and back to on-demand. In his view, throughout the history of publishing, advances in printing technology have played a pivotal role in shaping and transforming the entire sector. In the industrial era, during the phase of large‑scale reproduction, it became customary to calculate costs in terms of volume: the more copies printed, the lower the unit price—temptation that publishers could hardly resist. With the advent of the digital age, on-demand printing has brought us back to the very roots of publishing, to its essential purpose. After all, the fundamental aim of publishing is to meet the demand for knowledge, not to waste productive resources.
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2024-05-07
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